Feeling jammy

Jam and bread, now that's comfort food. Who even needs butter or, dare I say, marge, when you can score a fresh bakery loaf, rip it apart and dollop a lovely spoon of jam on top? Heaven. Today I'm all over Jamie Oliver's new line of Jme Jams. The packaging, designed by Pearlfisher, is brilliantly simple (loving the scratchy scrawly writing) and you get the feeling - intentional I'm sure - that these are just about the closest thing to home made that you can get your hands on. The Raspberry and Apple Plum are available now from Williams Sonoma, while the Strawberry and Apricot (there's also a Lemon Curd) will have to be shoved in a suitcase and flown home from a trip to the UK.